Tata Harrier & Safari Adventure X Persona: Tata Motors has officially launched the Adventure X Persona editions of the Harrier and Safari in India, offering a premium blend of rugged design, advanced features, and competitive pricing. With prices starting at Rs. 18.99 lakh for the Harrier and Rs. 19.99 lakh for the Safari (ex-showroom), these new variants aim to attract SUV buyers looking for a mix of capability and sophistication.
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Bold Design and Distinct Styling
Both the Tata Harrier & Safari Adventure X Persona are based on Tata’s OMEGARC platform, derived from Land Rover’s D8 architecture. The Harrier stands tall on 17-inch forged alloy wheels, while the Safari comes with larger 18-inch alloys for a stronger stance. Design cues have been refined to highlight a commanding road presence, with signature mascots on the Harrier’s doors and distinct persona-themed styling for both SUVs.
Inside, the Harrier Adventure X receives Onyx Trail interiors finished in black leatherette with tan inserts, while the Safari Adventure X gets Adventure Oak interiors paired with tan oak leatherette upholstery, enhancing the premium cabin appeal.
Tata Harrier & Safari Adventure X Persona – Variants and Prices (Ex-Showroom)
| Model | Variant | Price |
|---|---|---|
| Tata Harrier | Smart | ₹14,99,990 |
| Pure X | ₹17,99,000 | |
| Adventure X | ₹18,99,000 | |
| Adventure X+ | ₹19,34,000 | |
| Fearless X | ₹22,34,000 | |
| Fearless X+ | ₹24,44,000 | |
| Tata Safari | Smart | ₹15,49,990 |
| Pure X | ₹18,49,000 | |
| Adventure X+ | ₹19,99,000 | |
| Accomplished X | ₹23,09,000 | |
| Accomplished X+ (7S) | ₹25,09,000 | |
| Accomplished X+ (6S) | ₹25,19,000 |
Feature-Rich Package
The Adventure X Persona variants are loaded with features usually seen in higher-end SUVs. Highlights include:
- ADAS with Adaptive Cruise Control (AT)
- 360-degree camera system
- Traction modes (Normal, Rough, Wet)
- Hold EPB with Auto Hold
- Ergo Lux Driver Seat with memory and welcome function
- 26.03 cm twin-screen setup for infotainment and instrumentation
- Automatic headlamps and rain-sensing wipers
Tata has also added multiple drive modes – City, Sport, and Eco – allowing drivers to tailor their experience according to conditions.
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Engine and Performance
Under the hood, both SUVs are powered by the tried-and-tested 2.0-litre four-cylinder turbo diesel engine, producing 170 PS of power and 350 Nm of peak torque. Transmission options include a six-speed manual and a six-speed automatic. This engine ensures a solid performance whether cruising on highways or tackling tough terrains.
Tata Harrier & Safari Adventure X Persona- Pricing and Variants
The introductory prices are valid until October 2025, making these SUVs a timely festive season offering.
- Harrier Adventure X: Rs. 18.99 lakh
- Safari Adventure X+: Rs. 19.99 lakh
Other variants in the Harrier lineup start at Rs. 14.99 lakh, while Safari prices begin at Rs. 15.49 lakh.
Final Word
With a rugged Land Rover-derived platform, feature-packed cabin, and powerful diesel engine, the Tata Harrier & Safari Adventure X Persona trims deliver strong value at their price point. For buyers seeking a premium SUV experience without crossing the Rs. 20 lakh mark, these new personas stand out as compelling options.
Disclaimer: Prices and features mentioned are introductory and valid till October 2025. Please check with your nearest dealer for the latest updates.
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